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Niitra : Handcrafted Ethnic Wear

PRIVACY POLICY

At Niitra, we are deeply committed to protecting your privacy. This Privacy Policy outlines how your personal information is collected, used, disclosed, and safeguarded when you visit our website, register an account, or make a purchase from our store.

By using the Services, you agree to the collection and use of your information in accordance with this policy.

1. INFORMATION WE COLLECT

Depending on how you interact with our Site, we collect certain personal information directly from you, automatically through your device, and from third parties.

A) Information You Provide Directly to Us:

  • Account & Profile Data: Your name, email address, username, and password when you create an account on our WordPress site.

  • Order & Billing Information: Shipping address, billing address, phone number, and payment details (processed securely via our payment gateways) required to fulfill your purchases.

  • Customer Support: Information you choose to include when communicating with us via email (care@evara.me / your support email) or contact forms.

B) Information Collected Automatically (Cookies & Tracking):

When you visit the Site, we automatically collect certain technical details about your device and interaction with our store using WordPress-native cookies, log files, and pixels. This includes:

  • IP address, browser type, and operating system.

  • Time zone and geolocation data.

  • Pages viewed, products clicked on, items added to cart, and search terms.

C) Information from Third Parties:

We may receive information from service providers who collect data on our behalf, such as:

  • Payment processors (e.g., Razorpay, Stripe, Cashfree) confirming successful transactions.

  • Logistics and courier partners updating delivery statuses.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to provide you with a curated shopping experience, fulfilling our contract with you, and pursuing our legitimate business interests:

  • Order Fulfillment: To process payments, arrange shipping, handle returns/exchanges, and provide order confirmations and invoices.

  • Customer Communication: To respond to your questions, provide technical assistance, and send critical updates about your account or order status.

  • Site Optimization & Security: To protect platform integrity, authenticate user accounts, monitor for potential fraud or malicious activity, and optimize our WordPress layout based on how customers shop.

  • Marketing and Advertising: With your consent, to send you promotional emails or SMS updates about new arrivals and exclusive offers. You can opt out at any time.

3. SHARING YOUR PERSONAL INFORMATION

We do not sell your personal data. We only share your information with trusted third-party service providers to help us run our store successfully:

  • WordPress & Hosting Providers: To securely host our website, databases, and e-commerce infrastructure.

  • Payment Gateways: To process end-to-end encrypted financial transactions safely.

  • Courier & Logistics Partners: To share your name, phone number, and address so your packages can be delivered successfully.

  • Analytics Partners: (e.g., Google Analytics) To understand how our customers navigate and use the Site.

  • Legal Compliance: We may share information if required to comply with applicable laws and regulations, respond to a subpoena, or protect our rights.

4. COOKIES

Niitra uses cookies to keep our store running smoothly. WordPress and WooCommerce utilize cookies to:

  • Remember items you have added to your shopping cart while browsing.

  • Keep you logged into your secure customer account.

  • Analyze site traffic to improve design and layout.

You can choose to disable cookies through your individual browser settings; however, doing so may impact certain functionalities of our e-commerce checkout.

5. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our internal business and financial records unless and until you ask us to delete this information.

6. YOUR RIGHTS AND CHOICES

Depending on where you reside, you may have the following rights regarding your personal data:

  • Right to Access/Know: The right to request a copy of the personal data we hold about you.

  • Right to Rectify/Correct: The right to update or correct inaccurate or incomplete details in your user profile.

  • Right to Erasure/Deletion: The right to request that we delete your personal information, subject to certain exceptions (such as open orders or legal financial holding laws).

  • Managing Communication Preferences: If you no longer wish to receive promotional updates from us, you can click the “Unsubscribe” link at the bottom of any email we send.

To exercise any of these rights, please contact us directly using the information provided below.

7. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top of the page will show when changes were made.

8. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a request regarding your data, please contact our Customer Care team:

  • Email: contact@niitra.in 

  • Business Hours: Monday to Saturday, 10:00 AM to 7:00 PM IST.